Search Engine Optimization
Successful SEO is not about tricking Google, it’s about partnering with Google to provide the best search results to the Google users.
A fulcrum in whole digital marketing thing is SEO. SEO stands for Search Engine Optimization. The field is so vast that it doesn’t matter from how many years you are working in SEO, you cannot get it all. Whether you want to know the meaning of a word, a recipe, the best place, best product, best service, or any other information, Google is the only doctor for your problem. It is the most widely used search engine followed by Bing, Yahoo, etc and therefore all the websites are optimized according to its standards.
Search Engine Optimization boosts the process of improving and increasing the website traffic in both the terms i.e., quality and quantity which will automatically lead to better visibility and higher rankings. This process mainly focuses on getting organic traffic which excludes paid results. The better optimized your website and content is, maximum traffic it will pull towards you and leads thereafter. There are mainly two types of SEO.
- On-page SEO.
- Off-Page SEO.
Recently it was much simpler to rank your website by applying some basic techniques. But with the passage of time, Google keeps introducing new algorithms and improving the standards. On-page SEO is of prime importance while craving for better visibility on search engines. Keyword placement, keyword prominence, keyword proximity, and most important keyword density are the major things to taken care of during optimizing yours on-page.
The title tag shows the relevance of your page to the user intent, so try to make it as catchy, as relevant as you can. Then meta descriptions, the right keyword placement with shunning the stuffing, maintaining heading hierarchy, image optimization, setting tags and meta tags, internal linking, will play their role equally with time.
Off-page SEO is a digital marketing remedy which improves a website’s ranking. In off-page SEO, you can build the backlinks from reliable and trustworthy sites which will be contributing to higher DA (Domain Authority) and PA (Page Authority). Higher DA, PA stats show the authenticity of a website. So off-page is also a significant factor to boost up the search engine rankings and a brand worth.
Regular updates and new Google algorithms are on their way to avoid the black hat SEO practices. Among three types of Search Engine Optimization practices i.e., white hat SEO, grey hat SEO, and black hat SEO, white hat SEO is what search engine supports and black hat is strongly prohibited.
Webspyders is thoroughly cognizant with the SEO techniques and can cater to your requirement for an SEO expert in Chandigarh, Panchkula, and Mohali. Our team focuses on quality more rather than quantity with the help of white hat SEO practices. We optimize the websites in accordance with all the search engine algorithmic guidelines.