Search Engine Marketing
SEM is a substantial digital marketing field which incorporates SEO. Search engine marketing worth attention for bringing genuine traffic to the website through paid search results and organic traffic through search engine optimization. As per recent report which has collected the data till October 2016, Google has the biggest market share of 89.3% in the global search engine market, followed by Bing (4.36%), and then Yahoo (3.3%). And that growth is persistent till now.
Search engine marketing has made it easier to promote any business online by running paid advertisements in SERP (Search Engine Result Pages) which are alternatively known as PPC (Pay-per-click). Google AdWords offers the advertisers to bid on the competitive keywords. Higher bid and quality score will surely favour you in getting the leads in the business. This has reliable results but only a PPC/Google adwords/SEM expert in Chandigarh, Mohali, and Panchkula can bid for the right keyword after doing a thorough competitor and market analysis.
A keyword with higher search or commercial intent is expected to boost your rankings and business leads. These online advertisements are much effective to get the conversions from motivated customers who came online with the intention of making the purchase at the moment. You need to design the whole ad campaign by excluding all the negative factors. Designing the right ad campaign with the right keyword, ad groups, ad texts, and landing pages will increase the quality score of your advertisement. It demands major focus on improving CTR (Click through Rate) and reducing CPC (Cost per Click). This can be obtainable with excluding negative keywords (for which you don’t want to be seen in the SERP) and designing an ad campaign sagaciously. The digital marketing experts at Webspyders has a master hand in designing hundreds of PPC campaigns and converting them to successful business advertisements.